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About Us

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .

Position Summary

The AVP of Marketing drives the strategic marketing initiatives for the Company's B2B operations. This role is critical in developing and executing comprehensive marketing strategies that align with our business goals, support growth, and deliver measurable outcomes. The AVP of Marketing plays a pivotal role in ensuring the success of our marketing efforts by leveraging deep market insights and a keen understanding of customer needs in the B2B sector. This leader will oversee the marketing team and collaborate closely with senior executives, sales teams, and managers to ensure consistent messaging, brand positioning, and effective market penetration.

Essential Duties and Responsibilities

• Strategic Leadership: Serve as a trusted marketing strategist for the executive leadership team, providing expert counsel on market trends, competitive positioning, and customer engagement strategies.
• Marketing Excellence: Lead the creation and execution of marketing strategies that drive adoption, engagement, and retention. Ensure alignment with sales and product teams to meet growth objectives.
• Campaign Development and Execution: Oversee the design and implementation of integrated marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Team Leadership: Manage and mentor a team of marketing professionals to ensure high performance and alignment with company goals.
• Market Insights and Analysis: Utilize data analytics to gain actionable insights into market trends, customer behavior, and campaign performance. Translate findings into strategies that enhance ROI.
• Brand Management: Ensure consistent brand positioning and messaging across all touchpoints, reinforcing key messaging.
• Collaboration and Alignment: Work cross-functionally with sales, product, and operational teams to ensure cohesive strategies and seamless execution.
• Vendor Management: Oversee relationships with external agencies and consultants to ensure high-quality deliverables and cost-effective solutions.
• Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation

Marginal Functions

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor .

Knowledge, Skills, and Abilities

• Ability to lead high-performing teams, execute innovative marketing campaigns, and analyze data to make informed decisions.
• Expertise in B2B marketings, CRM-driven performance marketing, and aptitude for translating business objectives into actionable marketing plans.
• Proven ability to lead and inspire multidisciplinary teams in a fast paced, results-oriented environment.
• Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with a track record of building relationships with executive teams and other key stakeholders.
• Proven experience managing marketing budgets and delivering measurable ROI.
• Knowledge of marketing automation tools, CRM platforms, and digital marketing best practices.
• Entrepreneurial mindset with a proactive approach to identifying opportunities and solving challenges.
• Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment.

Education & Experience

• Bachelor's degree in marketing, business, or a related field or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs) required. (MBA or advanced degree preferred.)
• Minimum of ten years' experience in marketing, with at least seven years in senior leadership roles within B2B environments.
• Demonstrated expertise in marketing, including go-to-market strategies, customer journey mapping, and CRM-driven campaigns.
• Bilingual proficiency in English and Spanish (both written and spoken).

Required Licenses and/or Certifications 

This role requires a valid, non-restrictive driver's license as it involves occasional travel to onsite meetings, client visits, customer events, industry conferences, and training sessions

Physical Demands

• Sedentary Work: Primarily involves sitting for extended periods, often at a desk or computer.
• Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Mobility: Occasional walking or traversing throughout the office to meet with leaders and other employees.
• Visual Acuity: Ability to read and analyze data on a computer screen (or to read and analyze data with reasonable accommodation) and in printed materials.
• Lifting & Carrying: Minimal physical lifting required up to 25 lbs, but may involve handling documents, and lifting light office supplies.

Mental Demands:

• Strategic Thinking: Develop long-term marketing strategies and plans; synthesize market data and business objectives.
• Analytical reasoning: Interpret performance metrics, budgets, forecasts, and campaign ROI; familiarity with attribution models and dashboards.
• Problem-Solving: Identify risks, diagnose issues in pipeline and performance, and implement corrective actions.
• Attention to Detail: Ensure accuracy in brand messaging, compliance, budgets, and reporting.
• Multitasking: Manage multiple tasks and projects simultaneously, often under tight deadlines.
• Decision-Making: Make timely, data informed decisions under deadline pressure with competing priorities.
• Leadership & Coaching: Lead cross functional teams; set goals, provide feedback, resolve conflict, and develop talent.
• Stress Management: Handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.
• Resilience & adaptability: Navigate ambiguity, shifting market conditions, and organizational changes.

Communication Demands:

• Interpersonal Skills: Strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
• Cultural Sensitivity: Communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.
• Written Communication: Prepare clear and concise documentation, including emails and notes.
• Verbal Communication: Communicate complex strategies clearly to executives, cross functional partners, and external vendors; executive level presentations and reports.
• Presentation Skills: Present information effectively in training sessions with employees and other departments.
• External representation: Present at industry events and client meetings as needed. Disclaimer

Environmental Conditions 

Primarily will be an indoor, office environment. May occasionally have moderate noise level from copiers, W2 or check printers, and coworkers. Will work in various additional environments, including client offices, industry conferences, customer events, and training sessions. This means adapting to different settings and conditions regularly. This role may involve extended periods of sitting during travel and meetings, as well as standing and walking during client visits and events.

Disclaimer

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employees will be required to follow any other job-related instructions and to perform any other job-related. duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position. This document does not create an employment contract, implied or otherwise. Employment remains "at will”.

This position is eligible for the following benefits:

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plan: 401(k) with company match
• Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
• Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.