Position Summary

The Vice President of Sales will lead our sales organization, driving strategic growth, building a high-performing team, and developing lasting relationships with key clients. This executive role requires a results-driven, visionary leader who can align sales initiatives with the company's overall business objectives and operational capabilities.

Essential Duties and Responsibilities

Strategic Sales Planning:

• Develop and implement aggressive sales strategies aligned with Total RESA's growth vision.
• Conduct market research to identify high-potential opportunities and emerging trends in the restaurant equipment industry.
• Create detailed sales plans, forecasts, and budgets to drive revenue and profitability.
• Set ambitious sales targets and performance metrics to challenge the team to exceed expectations.

Team Leadership and Development:

• Lead, mentor, and inspire a high-performing sales team, fostering a culture of accountability, excellence, and collaboration.
• Provide ongoing training, coaching, and professional development to elevate team performance.
• Set clear performance goals, conduct regular evaluations, and deliver impactful feedback.
• Promote cross-functional teamwork and communication across departments.
• 10+ years in the leadership role
• Proving track of record of leading the sales organization

Customer Relationship Management:

• Build and maintain strong, strategic relationships with key clients, deeply understanding their needs and ensuring top-tier satisfaction.
• Develop strategies to enhance customer loyalty and retention, resolving issues promptly.
• Lead high-stakes negotiations and close deals beneficial to both Total RESA and client.
• Act as the primary point of contact for high-value customers, delivering exceptional service and support.

Cross-Departmental Collaboration:

• Work closely with marketing, operations, and finance to execute sales initiatives effectively.
• Coordinate with marketing to implement targeted campaigns and promotional activities.
• Collaborate with operations to ensure product availability and timely delivery.
• Partner with finance to manage sales budgets, analyze performance, and optimize resource allocation.

Sales Performance Monitoring:

• Establish and monitor key performance indicators (KPIs) to track sales progress.
• Analyze sales data and market trends to provide actionable insights and strategic recommendations.
• Deliver regular reports on sales performance, highlighting achievements, challenges, and opportunities.
• Implement data-driven strategies to optimize sales processes and efficiency.

Industry Awareness and Competitor Analysis:

• Stay informed on industry developments, technological advances, and competitor activity.
• Conduct competitor analysis to identify opportunities and inform strategic decisions.
• Represent Total RESA at industry events, trade shows, and conferences to build brand awareness and networks.

Sales Budget Management:

• Develop and manage the sales department budget, ensuring optimal allocation of resources.
• Monitor expenditures and implement cost-saving measures without compromising performance.
• Assess and justify budget needs based on sales forecasts and strategic priorities.
• Ensure compliance with financial guidelines and company policies.

Additional Responsibilities:

• Align the sales organization with company goals and objectives.
• Ensure year-over-year growth and profitability.
• Conduct performance reviews for the sales team and self-assessment of personal achievements.
• Build and manage a sales team targeting diverse sectors, including healthcare, chain businesses, independent operators, government, and schools.

 Knowledge, Skills and Abilities

• Understanding of the industry is a plus
• Understanding or graduating from a culinary school is a plus