Essential Duties and Responsibilities

• Content Creation - 30%
  • Create and curate content for social media platforms
  • Ensure content aligns with the brand's voice and goals
  • Weekly visit to studio/studios to capture content
  • Ad hoc visits to capture content for workshops, events, or new classes/teachers
• Strategy Development - 35%
  • Plan and develop social media campaigns
  • Create and maintain a social media calendar (IG / Facebook / TikTok)
    • Meet monthly to review future months' plans and campaigns
    • 30-day content calendar (3-7 posts/week), planned in advance
    • Monthly Content inspiration, ideas, and decks (including Planned Giveaways)
  • Stay up to date with social media trends and best practices
  • Plan, create, manage, and optimize social media ad campaigns across various platforms
  • Use key performance indicators (KPIs) to measure campaign success
  • Launch New Location Marketing Campaign (New location opening or acquisition)
• Community Management / Public Relations - 25%
  • Engage with followers, customers, vendors, and partners (organic growth)
    • Daily follower growth in-App boosted posts
  • Organize events to increase brand awareness
  • Build relationships with influencers, media, and industry professionals
    • Identify target Influencers, media partners, brands, audiences
    • Increase brand visibility and generate media coverage where possible
  • Event Management
    • Discuss, Plan, & Promote events
    • Coordinate attendees (influencers, media, industry professionals)
    • Manage Events (New location opening or acquiring new location)
• Collaboration - 10%
  • Discuss and review collaboration opportunities with Management
  • Collaborate with other departments to ensure social media efforts align with company goals
  • Create and maintain brands (lululemon, ALO, Bala, Vuori, Athleta, etc), influencer, and media relationships

Knowledge, Skills and Abilities